In 2016, Alfred and Steven opened Go2Eat in Sengkang, Singapore, offering delicious Western cuisine at affordable prices. The restaurant quickly became popular for its flavorful dishes and welcoming atmosphere.

As demand for dietary-friendly options grew, Alfred and Steven introduced a new concept: “No Pork No Lard.” They chose Wholesale Central for the launch, focusing on serving high-quality, pork-free Western food. Signature dishes like Chicken Chop Aglio and Fry Spring Chicken were crafted with the same dedication to flavor and value that made Go2Eat a success.

Their new venture aimed to offer inclusive, delicious meals while staying true to their mission of serving the best Western food at reasonable prices.